An important paper was published in the prestigious journal ‘Reproductive BioMedicine Online’ from GeneraLife team. The research focuses on how to introduce a new embryo culture media into an assisted fertilization laboratory, in accordance with requirements of an efficient quality management system, showing how the blastulation rate among siblings oocytes grown in the same incubator is a fast, reliable and comprehensive embryological key performance indicator (KPI) for the implementation of a new culture media. An important paper because it contributes to the active improvement of the processes of an embryology laboratory and of results of IVF.